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# Social Media for Academic Conferences

This guide will be updated as often as is needed, and can be found online at
https://www.penflip.com/RaoOfPhysics/social-media-for-academic-conferences or http://bit.ly/confsocialmedia (note the lowercase).

## Topics covered
1. Introduction
1. Platforms
1. Twitter
1. Facebook
1. Google+
1. Blogging
1. Before, during and after the conference
1. Calendering and timetables
1. Volunteer merch / signposting

## 1. Introduction

### 1.1. Why use social media for your conference?

So you're the organisers of the biggest conference in [insert field here]!

## 2. Platforms

### 2.1. Twitter

#### 2.1.1. Jargon

##### Tweet

A 140-character update posted to Twitter.

##### Mention (@)

You can use the at symbol to tag other Twitter accounts. If I wanted to tag the [CMS Experiment at CERN](http://cern.ch/cms) in my tweet, I could say:
> Today I went nearly 100 metres underground to see the [@CMSexperiment](https://twitter.com/CMSexperiment)!

##### Hashtag

A form of tagging to provide context to your tweets. A Word or a PhraseWithoutSpaces preceeded by the hash sign (#). So:

> Today I went nearly 100 metres underground to see the [@CMSexperiment](https://twitter.com/CMSexperiment)! [#LHC](https://twitter.com/search?f=realtime&q=%23LHC) [#unnecessaryhashtags](https://twitter.com/search?f=realtime&q=%23unnecessaryhashtag) [#superfluoushashtag](https://twitter.com/search?f=realtime&q=%23superfluoushashtag) [#justalongtagiamusingasahashtagforreasons](https://twitter.com/search?f=realtime&q=%23justalongtagiamusingasahashtagforreasons)

##### Re-tweet (RT)

A re-tweet is when you share someone else's tweet with your followers. Typically, you would click on the "re-tweet" button. However, you can also copy the content of the tweet and share it as an update of your own; to do so with the above tweet, you would say:

> RT [@RaoOfPhysics](https://twitter.com/RaoOfPhysics): Today I went nearly 100 metres underground to see the [@CMSexperiment](https://twitter.com/CMSexperiment)! [#LHC](https://twitter.com/search?f=realtime&q=%23LHC) [#unnecessaryhashtags](https://twitter.com/search?f=realtime&q=%23unnecessaryhashtag) [#superfluoushashtag](https://twitter.com/search?f=realtime&q=%23superfluoushashtag) [#justalongwordiamusingas](https://twitter.com/search?f=realtime&q=%23jjustalongwordiamusingas)

You will notice, though, that the last hashtag there is truncated: you've used too many characters. You therefore decide to delete that entire hashtag, or reduce "metres" to simply "m", or modify my original tweet in some way. Which brings us to…

##### Modified tweet (MT)

It is common courtesy that if you modify someone's tweet, you acknowledge it by using MT instead of RT:

> MT [@RaoOfPhysics](https://twitter.com/RaoOfPhysics): Today I went nearly 100 metres underground to see the [@CMSexperiment](https://twitter.com/CMSexperiment)! [#LHC](https://twitter.com/search?f=realtime&q=%23LHC) [#unnecessaryhashtags](https://twitter.com/search?f=realtime&q=%23unnecessaryhashtag) [#superfluoushashtag](https://twitter.com/search?f=realtime&q=%23superfluoushashtag)


##### Heard through / Hat tip (HT)

If you've come across a link or some information via someone, it's good practice to mention this in your tweet:

> I learnt that [@CMSexperiment](http://twitter.com/CMSexperiment) at [@CERN](https://twitter.com/CERN) is located nearly 100 metres underground! HT [@RaoOfPhysics](https://twitter.com/RaoOfPhysics)

#### 2.1.2. Tools
##### Widgets
##### Tweetdeck
##### Mobile apps

#### 2.1.3. Recommendations



### 2.2. Facebook

#### 2.2.1. Whose account / page?

#### 2.2.2. Events

### 2.3. Google+

#### 2.3.1. Whose account / page?

#### 2.3.2. Events

#### 2.3.3. Hangout On Air

### 2.4. Blogging

## 3. Before, during and after the conference

## 4. Calendaring and timetables

Pathable / Google Calendar / Indico

## 5. Volunteer merch / signposting